Shareholder capitalism is our water. That’s the dominant frame that is invisible to most of us, it just is. Stakeholder capitalism (or sustainable capitalism, which needs a name) is what needs to replace it
Effective frames can be contrasted against what you don't want. So Zombie Capitalism (which I think could work pretty well) has an opposite proactive frame in Free Life, activating both freedom/captivity and life/death.
An example use of the Free Life frame is
"Solar Energy makes people less dependent on Fossil Fuels and lets household live a free life." and
"The Coal and Gas Industries keep people captured like Zombies and makes us sick."
That needs to be phrased better, I'm not a copywriter :-), but I hope it conveys the general idea.
Enjoyed your article. Big admirer of Lakoff's work. Based on your final paragraph, perhaps the best way to align sustainable capitalism with the common sense frame is also the simplest way. Just call it Common Sense Capitalism.
There is no such thing as "common sense" it is a social vestige just as much as a quantitative norm makes up everyone under that umbrella...if we are speaking to diversity we need to recognize them and include them as opposed to the stereotypy of common sense...its a lie
Absolutely. Great thinking here. Metaphor is potent & finding the right one gets us a lot farther toward saving this blue-green jewel we're riding around the solar system on.
The zombie analogy is spot on; however, the backlash against "wokeism" is more than a framing issue. One problem is that the term is perceived to be not specific to caring more about social and political issues to become a political ideology expanded to supporting "anything goes sexuality" (linked to disease, HIV, and cancer), abortion to birth (morally abhorrent to many religious and some mystics have even linked to WWIII), indoctrination of children, sex change for children, open borders, and on and on. The right is just as bad; however, the subtext that the left has some sort of moral superiority is utter nonsense.
Since it is impossible to prove superiority of a POV, especially when wrong, it might be better to focus on solving problems instead of how to convince people to adopt an ideology.
Thus, in order of risk to the Earth, real problems include: The Doomsday Clock set at the closest setting to nuclear war in history, climate change, the environment, access to healthcare, bullying / patriarchy of which racism is a subset (most genocides are the same race), as a start.
If we can get to the point of rising above ideology to "only a fool fights in a burning house" and solve some problems, that could provide a way out. For example, there is evidence of a cumulative factor in social norms that may be the driver of conflict from police violence to nuclear war. We need to get "woke" from that, regardless of country or party affiliation or the risk of nuclear war in the 2nd quarter of the 21st Century is up to 90%. Solve that, & then solve the next problem as opposed to arguing politics as the whole world approaches a radioactive dark age like a group of zombies walking toward a cliff, arguing every step of the way.
Shouldn’t this be “shareholder” not “stakeholder”. Or have I totally misread your article?
“Viewed through the lens of frames, we can understand that stakeholder capitalism is our water.”
Shareholder capitalism is our water. That’s the dominant frame that is invisible to most of us, it just is. Stakeholder capitalism (or sustainable capitalism, which needs a name) is what needs to replace it
Yes. But that’s not what it says in the article
Ah yes - thank you!!!
:-)
Glad you pointed this out. I actually didn't realize there was a difference.
Effective frames can be contrasted against what you don't want. So Zombie Capitalism (which I think could work pretty well) has an opposite proactive frame in Free Life, activating both freedom/captivity and life/death.
An example use of the Free Life frame is
"Solar Energy makes people less dependent on Fossil Fuels and lets household live a free life." and
"The Coal and Gas Industries keep people captured like Zombies and makes us sick."
That needs to be phrased better, I'm not a copywriter :-), but I hope it conveys the general idea.
Thanks, yes this is very helpful. Zombie Capitalism has had good feedback generally so my plan is to develop this idea further. Many thanks
Enjoyed your article. Big admirer of Lakoff's work. Based on your final paragraph, perhaps the best way to align sustainable capitalism with the common sense frame is also the simplest way. Just call it Common Sense Capitalism.
This is a very interesting idea - thank you for sharing!!!
There is no such thing as "common sense" it is a social vestige just as much as a quantitative norm makes up everyone under that umbrella...if we are speaking to diversity we need to recognize them and include them as opposed to the stereotypy of common sense...its a lie
Absolutely. Great thinking here. Metaphor is potent & finding the right one gets us a lot farther toward saving this blue-green jewel we're riding around the solar system on.
The zombie analogy is spot on; however, the backlash against "wokeism" is more than a framing issue. One problem is that the term is perceived to be not specific to caring more about social and political issues to become a political ideology expanded to supporting "anything goes sexuality" (linked to disease, HIV, and cancer), abortion to birth (morally abhorrent to many religious and some mystics have even linked to WWIII), indoctrination of children, sex change for children, open borders, and on and on. The right is just as bad; however, the subtext that the left has some sort of moral superiority is utter nonsense.
Since it is impossible to prove superiority of a POV, especially when wrong, it might be better to focus on solving problems instead of how to convince people to adopt an ideology.
Thus, in order of risk to the Earth, real problems include: The Doomsday Clock set at the closest setting to nuclear war in history, climate change, the environment, access to healthcare, bullying / patriarchy of which racism is a subset (most genocides are the same race), as a start.
If we can get to the point of rising above ideology to "only a fool fights in a burning house" and solve some problems, that could provide a way out. For example, there is evidence of a cumulative factor in social norms that may be the driver of conflict from police violence to nuclear war. We need to get "woke" from that, regardless of country or party affiliation or the risk of nuclear war in the 2nd quarter of the 21st Century is up to 90%. Solve that, & then solve the next problem as opposed to arguing politics as the whole world approaches a radioactive dark age like a group of zombies walking toward a cliff, arguing every step of the way.